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Last 12 months Blizzard made what I felt was an enormous mistake in scrapping the Battle.web model, which avid gamers have related to properties like StarCraft and Diablo for many years. The firm has now reversed that call, in what can solely be a humble acknowledgment of my knowledge in these issues.
“The technology was never going away, but after giving the branding change further consideration and also hearing your feedback, we’re in agreement that the name should stay as well,” the corporate wrote immediately in a weblog publish.
The reasoning in 2016 was that there was “occasional confusion and inefficiencies” from Blizzard, the sport growth firm, and Battle.web, the sport launcher and matchmaking service, having completely different names.
I’m fairly certain that wasn’t really an issue then, and I don’t assume there’s one now. But most likely to throw a bone to the advertising and marketing supervisor who urged this ill-advised plan of action within the first place, the service will now be referred to as “Blizzard Battle.net.”
Zug zug, however we’ll all nonetheless simply name it Battle.web. Hopefully without end.

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